Northern Michigan Real Estate: Networking Secrets

Networking Secrets

We have all been there, spent hours each week going to networking events to come home with no new contacts and the feeling of "why did I waste my time on that event".  It takes more than jsut being a wall flower in a room full of potential customers. You have to work the room.

  1. Show up early and ready to work with your pockets full of business cards
  2. Attend with a business associate and split the room, you will reach twice as many people and you can then share your contacts.
  3. Make sure that your 30 second commercial is compelling to listen to.  The Little Red Book of Sales Answers by Jeffrey Gitomer is a wonderful source for refining your 30 second commercial.
  4. Have your 30 second commercial  refined to a point where you don't stumble over anything when you present it.  This may take a few hundred times of practice in front of the mirror but the results will be well worth the effort put forth.
  5. Be happy and positive.  No one wants to be around or do business with Mr. or Ms. doom and gloom.
  6. Don't waste your time if the person is not a good prospect.  Disengage with them gracefully and move on.  Remember, your single goal is to make new contacts for potential new clients.
  7. Eat early, it is hard to eat and mingle.
  8. Leave the drinking up to everyone else.  You will have a distinct advantage of being sober.
  9. Make sure you stay until the very end.  The longer you stay at the event, the more contacts you will make.

Event selection is critical in networking.  each week,  your local business journal, newspaper or Chamber of Commerce will publish a list of business events.  Don't forget about the social and cultural events as well, these are great networking possibilities.  Select events that attract customers or people that you want to work with and build your clientele from.

Christine Stalsonburg

President/CEO

Social Media Partners

"Your Partner in Social Media" 

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22 commentsChristine Stalsonburg • March 05 2010 07:43AM

Comments

Those are wonderful tips.  I'm sure anyone following this advice is sure to come out with many contacts.

Posted by Katie McBride (RE/MAX Executive Realty) almost 2 years ago

I really like working with a business associate at events and sharing contacts.  Usually my lender affiliate or a title company affiliate will team up and go to these events.  Works great.

Posted by Christine Stalsonburg (Social Media Partners) almost 2 years ago

Good advice... networking isn't easy but its definitely part of the job... you just have to commit to it!

Posted by Daniel Francis: MORE listings with LESS competition. Ask me How! (TheDadsLP.com) almost 2 years ago

Christine, Those are great networking tips! And I also like to follow up with the people who give me cards with a nice Thank You via e-mail and then they're in your database too! Thank you for the re-blog!

Posted by Wanda Kubat-Nerdin, REALTOR® St. George, Utah (Prado & Kramer Real Estate, St. George, UT 435.632.9374) almost 2 years ago

Christine..thanks for the post. Good points. Have a great weekend...

Posted by Pat O'Reilly (RE/MAX..214-289-6176 Irving and all of Dallas Fort Worth) almost 2 years ago

Christine..thanks for the post. Good points. Have a great weekend...

Posted by Pat O'Reilly (RE/MAX..214-289-6176 Irving and all of Dallas Fort Worth) almost 2 years ago

Wanda:

Thank your are also a vital component and it really firms up the contact from the event.  I try to do hand written thank you's.  It is a nice personal touch and we dont' get many personalized notes anymore in our world.  Everything is email.  I agree it is much easier to shoot a thank you email but I am still an old school girl and like the personal touch of a card in the mail.  which ever way you choose to say thank you, JUST DO IT and be consistent with it.  I time block every day for this and it is my goal to send out 5 hand written notes a day.  I usually do this first thing in the morning when my energy level is the best.

Posted by Christine Stalsonburg (Social Media Partners) almost 2 years ago

Wanda:

Thank your are also a vital component and it really firms up the contact from the event.  I try to do hand written thank you's.  It is a nice personal touch and we dont' get many personalized notes anymore in our world.  Everything is email.  I agree it is much easier to shoot a thank you email but I am still an old school girl and like the personal touch of a card in the mail.  which ever way you choose to say thank you, JUST DO IT and be consistent with it.  I time block every day for this and it is my goal to send out 5 hand written notes a day.  I usually do this first thing in the morning when my energy level is the best.

Posted by Christine Stalsonburg (Social Media Partners) almost 2 years ago

Christine,

Good post on networking. I find that most people want to discuss real estate. It's a no-brainer.

Posted by Terry Chenier (Homelife Glenayre Realty) almost 2 years ago

Great list of ideas for networking.  Thanks

 

Posted by Irene Tron (Precept Ministries International) almost 2 years ago

Christine, this is a nice list of things to do when trying to network..but I am not sure where you would apply this...maybe I'm having a brain freeze or something, but the setting you describe sounds more like a business function..am I missing something?

Posted by William James Walton, Sr. Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) almost 2 years ago

William:

This would all apply in a business setting.  I do most all of my networking in a business setting such as Chamber of Commerce after hours and such.  I am not sure where you do your networking.  I go to many functions with a lender partner or a title company partner and we would share the contact that we make that evening.  If you are not networking at business functions you are missing out on a huge group of potential clients.

 

Posted by Christine Stalsonburg (Social Media Partners) almost 2 years ago

Great post...

Thanks for sharing this information with us.

Ginger Harper

 

Posted by Ginger Harper (Coldwell Banker Sea Coast Realty) almost 2 years ago

Great post...

Thanks for sharing this information with us.

Ginger Harper

 

Posted by Ginger Harper (Coldwell Banker Sea Coast Realty) almost 2 years ago

You are so right. I have found myself just spending time catching up with someone. Need to keep your eyes on the prize!

Posted by Sharon Harris (Coldwell Banker Select Pros.) almost 2 years ago

Might I add... Dress appropriately! How many times have you went to these functions and seen the guy/gal looking like they're on a Mexican Beach Vacation or just finished changing the oil on their car.

Posted by Mark Gridley, TecKnow Real Estate Agent Fountain Hills, AZ (eXp Realty, Reinventing the National Real Estate Office!) almost 2 years ago

I make networking a part of my day, with club meetings, outings etc. It is a good way to get business.

Posted by Joyce Kelley Realtors® Pensacola/ Gulf Breeze Homes (Charles Stallions Real Estate Services Inc) almost 2 years ago

Great post Christine.  These are some really good networking tips.  I'm planning to get out more and get more involved in my new community this year, so your tips will come in handy.

Posted by Gary Swanson (Broker, Realtor - Re/Max Ideal Brokers, Inc.) almost 2 years ago

Great tips Christine!  I call it the "Elevator Pitch" and we all need to have one.

Posted by Lori Liveston (Virtual Homes, Real Estate) almost 2 years ago

Great points in networking.  I specifically love #8 "Leave the drinking up to everyone else.  You will have a distinct advantage of being sober."  I've met a few who had a little too much during a social.

Posted by Tina Farinas REALTOR, ABR, GRI, SFR, CHS, e-PRO (Better Homes Realty - Gold Rush) almost 2 years ago

Great tips and thanks for sharing! I agree with Tina, need to keep your priorities straight.

Posted by Ken Kelly (Benchmark Mortgage) almost 2 years ago

Great points!  I plan on attending more networking events this year. 

Posted by Tina Parker (Prudential Gary Greene-Friendswood) over 1 year ago

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