Northern Michigan Real Estate: November 2010

This could be your marketing genius of 2010!

Homes for Heroes has been a fantastic addition to my real estate business.  Having two sons in the military, it was a natural fit for me.


 HomesforHeroes - Why should you be the Affiliate for your community?


Caleb Shaw 18 Hero closings                                                           Debbie Moran 7 Hero closings                                                                                                             in just under 6 weeks



Caleb Shaw                                                                       Debbie Moran


CONTRIBUTION - Your business will be doing something unique that affects peoples lives and makes a contribution towards a better community. We call it “profit with a purpose”. If you have the right mindset and vision about giving back while growing your business then this program is for you.

CAUSE MARKETING - Your business will be associated with a worthy cause - 89% of Americans would switch from one brand to another brand of a comparable product and price if the latter brand were associated with a "good cause".  Our affiliates have found that giving back to those who do so much for us is not only the right thing to do – its good business too. “Cause Marketing” is a win-win situation. Good for your heart, good for your business.

BRANDING - Your business becomes aligned with a trusted, nationally recognized brand. Designation as an official Home for Heroes Affiliate for your market establishes you and your company as a community supporter. People remember the brand and logo and it all funnels directly to you.

 TERRITORY –You can become the designated affiliate for your marketplace. All activity and lead generation for that area is directed towards you and no one else. Markets will be assigned to a select few businesses that best fit the goals of the program on a first come first served basis. Time is of the essence. Territories in California are being assigned so act now before they are gone.

LEAD GENERATION - Provides you direct lead connection with hero logins generated from the website within your designated territory resulting in increased business without your direct involvement. You’ll also have potential relocation referrals from your new network of nationwide affiliates too.

NICHE MARKETING – You now specifically reach the hero community where word of mouth quickly spreads. Differentiates you because of the brand name and recognition the program has. Customizable Homes for Heroes branded marketing materials are made available to you. Internet promotion through Facebook, Twitter, and LinkedIn.

TEAMWORK – Realtors, Lenders, Home Inspectors, Termite, and other affiliated vendors work together in your market area. This total package of savings differentiates you from a typical discount. Also, neighboring affiliate’s marketing efforts will spill over into your market. These new relationships create a great referral network. We take it even further with the “Friends of Heroes” program.

FRIENDS OF HEROES – The heroes’ benefits don’t just end with the house. On a national and local level Homes for Heroes is constantly adding community minded businesses to this program. Together these businesses share in the promotion to the hero community and help each other grow their businesses while giving back to their community. Any local vendor can participate and you can work with the Friends of Heroes directors to add businesses to your marketplace. See website for more details.

BEST PRACTICES  – Affiliate forums, conference calls, coaching and a national support system for you. Share with fellow affiliates across the nation. Learn how to implement Homes for Heroes in your marketplace the right way. We help make you successful in your business.

This could be your marketing genius of 2011 !

Register online at  for more information on available territories

Christine Stalsonburg, Broker/Owner

Cherry Wings Realty













View Christine Stalsonburg's profile on LinkedIn

Comment balloon 0 commentsCherry Wings Realty • November 15 2010 04:01PM
This could be your marketing genius of 2010!
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